Maxim Group research and development the ECO-Trac System.
we can leverage information technology to get the full story of each EVERMAX item and consume in a much smarter way. With a simple "one click" deployment of EcoTrac, users gain visibility to how the item was made, the raw materials used and much, much more. The information can then be shared and compared to make smart, conscious and educated purchasing decisions.
With EcoTrac, following raw materials from very early stages of production begins with applying a Maxim NFC element to a single panel and assigning it to the corresponding bill of materials. With Maxim’s patented technology, the NFC element is discretely integrated into the heat transfer label and remains there throughout the life of the garment.
Another key benefit of applying Maxim smart labels at early stages of production is the unprecedented level of brand protection they deliver. With each garment carrying its own unique item level identifier, verifying authenticity is as simple as capturing the unique number encoded in the Maxim smart label and confirming it falls within the assigned authentic group of numbers.
Enhancing the shopping experience has now reached far beyond the walls of the traditional brick and mortar stores. As more consumers move to on-line sales, the ability to verify authenticity and material content of each item has become an important factor in their purchasing process. Empowering consumers to do more with their products before and after purchase builds loyalty and creates a lasting product experience. It also provides retailers with a direct-to-consumer platform, simplifying targeted marketing campaigns, loyalty programs, and self-checkout options.